Logo
The FLX Rewards logomark is comprised of three individual boxes with the letters F, L, and X followed by a longer rectangle housing ‘Rewards’ laid out horizontally.
Typography
For Foot Locker and FLX, FL Classic is the primary typeface. Maven Pro is the body copy typeface.
Color
The FLX Rewards color palette champions the black and white colorway from The Heart of Sneakers while bringing in a singular color to identify as the FLX Rewards main color.
Icons and Patterns
Icons and patterns are built from the letterforms of the logomark. It’s boosted, engaging and reflects movement.
