Sneaker First

The sneaker is the focus and hero of the photograph, and should be set in a scene that feels authentic. Whether capturing the sneaker on or off model, ensure the sneaker is contextualized in the environment.

Optimistic

Each image tells a story where the product is the protagonist and the human wearing them is a key supporting character. The model and moment should be captured in a way that highlights their positivity and pursuit of authentic moments of joy.

Tactile

Sneakers and apparel should be shot in a way that highlights the authentic quality and specific style details that set them apart. Always strive to tell an authentic story that captures real people in real places.

Curated

Sets and environments should never be over-propped or complicated in any way. Each element of the composition should have a specific reason for being included. Less is more, and authenticity is paramount.

Confident

Models should be captured in a way that highlights their inherent confidence. Like our customers, they should be comfortable in their own skin and looking to express themselves through unique and bold style choices.

On-Trend

Models should be styled in modern and relevant trends as long as the elements combine to help highlight the sneaker and do not distract or feel unnatural.

Real

Reality is key, so all photographs should feel like we are capturing honest and authentic stories in real time. The model is always presented as their true self.

Inclusive

Our customers are diverse and always evolving. Models should reflect a wide range of looks, body shapes, and style. When shooting groups, it’s important to portray a sense of authentic inclusivity where everyone is welcome.

Technical Performance

Too Fashion

Heavily Streetwear

Over Propped

Odd Poses

Overly Commercial

Overly Complicated Set

Heavily Conceptual

Off Poses