Our Stripers
As the voice of Foot Locker and sneaker culture, Stripers should create content that highlights relevant products in a unique and authentic way.
How We Feature Stripers
Types of content include, but are not limited to:
- Reviews of sneakers, fits, and/or outfit combinations
- Mini-mic interviews with influencers, Sneaker Mavens, FFEs, and Active Athletes
- Trending sounds or memes tailored to sneaker culture
- “Day in the life of” concepts that illustrate what it’s like to be a Striper
Do’s and Don’ts
Do
Embrace and stay true to Sneaker Culture
Experiment with trending audio and content formats
Be creative, energetic, and relevant
Encourage interaction from audience
Showcase authentic, positive workplace experiences
Don’t
Use foul language or suggestive themes
Display sensitive information or disregard product embargos
Mention politics or sensitive cultural topics
Lean into negative workplace experiences or customer interactions
Use sounds or formats that are dated or inappropriate for younger audiences
Content Capture Guidelines
Types of content include, but are not limited to:
- Videos should be shot in the vertical 9×16 aspect ratio
- Use bright overhead lighting that doesn’t cast shadows
- Do not include customers
- Product shots should be clear and framed properly, preferably with negative space
- Sneakers should be laced how someone customer’s would wear them
- Ensure brand cohesiveness. (e.g. Nike shot with Nike/Jordan in background with no other visible brands)
- Ensure the beginning and end of each video is shot in a way that provides seamless transitions
- When shooting sneakers on foot, accurately reflect current style trends
- Highlight the product details and explain what makes it special and unique
