Music plays a pivotal role in enhancing the emotional impact and memorability of Foot Locker’s film, TV and audio content. Given the diverse consumer base, ever-changing trends, and expansive range of musical genres, selecting the right music is essential to create a compelling, authentic, and resonant brand experience.

Balance with Visuals

Strive for a harmonious balance between the music/sound and the visual elements of the commercial. The music should enhance the visuals rather than overpower them, creating a cohesive and immersive viewer experience.

Tap Into Emotional Resonance

Select music that evokes emotions aligned with the brand’s messaging and the specific theme of each commercial. Whether it’s excitement, nostalgia, empowerment, or humor, the chosen music should amplify the intended emotional impact of the story. 

Align with Brand Identity

Ensure that the chosen music aligns with Foot Locker’s brand values and identity. The music should complement the brand’s energetic and vibrant image, enhancing the overall perception of the brand while fitting seamlessly within the context of the commercial.

Like music, sound plays a pivotal role in Foot Locker’s film, TV and audio content and is essential to creating a compelling, authentic, and resonant brand experience. Sound should be used strategically to accentuate elements within the story, and should never interfere with dialogue or music.  

Heartbeat Mnemonic

In video and film, the heartbeat mnemonic should only be used in conjunction with The Heart of Sneakers logo/end card to add emphasis. If possible, “The Heart” should visibly pulse in unison with the mnemonic. There should only be two heartbeats in quick succession. In audio, only use at the end of the spot if “The Heart of Sneakers” is mentioned.