We’ve created 13 stripe hearts as a modern, graphic element to reinforce our love for sneakers, culture and to indicate that we are The Heart of Sneakers. Its makeup is comprised of the 13 brand stripes.

These heart icons may be used individually and as a pattern along with the stripes to add love to any design.

13 stripe heart icons are to be used in vertical groups of 5 only when used for print and digital.

Black:
To be used on solid white.

Alternating Black and White:
To be used on color photography only.

White:
To be used on solid black.

In layout, the hearts are to be used as subtle design elements and should not overpower the overall composition.

We’ve created an animation build that evolves the 13 narrow stripe pattern into a heart. This animation creates a pulse-like movement that brings the love to any film or digital execution.

13 stripe hearts may be paired with the Foot Locker 13 narrow stripes to create a dynamic visual pattern.

With this pattern, there is allowance to use more than five 13 stripe hearts in vertical formation so as to complete the length of the pattern.

These patterns are used exclusively for supplemental pieces such as in-store packaging and materials or for wrapping props for photoshoots.

The patterns created out of the brand stripes are to be used exclusively for the in-store environmental space.

There are instances where these patterns would show up in-store such as front and inside entrance walls, and on the trim of the store ceiling.

Use multiples of the 5 and 13 brand stripes when creating these patterns to create brand consistency and add visual interest.

To keep the visual brand world consistent and distinct in-store use the simple diagonal stripe pattern along with any supplemental copy for banner header moments.

Here are examples of how to use the stripe patterns in the environmental retail space. Examples include the outside and inside storefront entrance, ceiling trim and in-store banner.