Color
We are black and white and everything in between. Our Palette is a statement that is derived from the original classic Foot Locker black and white striped shirt. Through the years, our colors have evolved and added to this history, but Foot Locker will always wave the black and white striped flag.
Primary Brand Colors
The primary brand palette is an unapologetically neutral foundation on which to layer the vibrant personalities of our consumers and products.
Campaign photography adds color to this foundation by connecting color stories to product, seasons, locations, and more.
PDP Badging Colors
Product description pages on the Foot Locker website have their own set of color usages and standards to distinguish certain product categories from each other. These colors should be used exclusively for PDP badging on the Foot Locker website only.
Sale Color
To get attention when we have something extra special to announce or say, we’ll use a hit of red in our design and advertising to call out a big sale, a can’t-miss promotion or special offer. The Sale Red should be used for sale, special offer and promotional communications only.
