Foot Locker
Global Brand Guide

Animation

Below are some best practices when animating the standard Foot Locker opener and The Heart of Sneakers endcard.


Foot Locker Opening Animation

In video and film, open with the Foot Locker Wordmark block logo in the center position. It shouldn’t linger on-screen for long, but ensure that it stays up long enough to be registered. Please follow appropriate minimum clear space rules as outlined in the logo section.


The Heart of Sneakers Endcard

For the end card, use the heartbeat mnemonic in conjunction with The Heart of Sneakers logo. As outlined for the usage of the “Heartbeat Mnemoic”, if possible, “The Heart” should visibly pulse in unison with the mnemonic.

Please visit the Music and Sound section to download the Heartbeat Mnemonic.