Foot Locker
Global Brand Guide

Shopping Bag

The Foot Locker shopping bag is a calling card for the brand and incorporates distinct branding elements. Use the design guidelines below when creating the shopping bag design.


Foot Locker Shopping Bag Design

The Foot Locker shopping bag design incorporates The Heart of Sneakers design elements with the core brand logos. The bag is black with white graphics. There are two bag sizes that occupy the same design.

The front of the bag features ”THE HEART OF SNEAKERS“ in the Foot Locker classic font. Below this is the radiating stripes graphic that is widened to match the width of the type lockup. Below the radiating stripes graphic is the Foot Locker wordmark enlarged to match the width of the stripes. The entire graphic is to be balanced with equal spacing throughout.

The back of the bag features The Heart of Sneakers primary logo lockup that is centered top to bottom and left and right of the bag edges.