We are The Heart of Sneakers
Since 1974, Foot Locker has been at the center of sneakers, style, sports, and youth culture. We don’t just know about the culture, we help inform it. Adhering to the following core values, principles, and guidelines listed below will ensure that the brand remains in its rightful place as The Heart of Sneakers.
“Everyone” Starts with 3 Core Groups
Who our audiences are, what they want and need, and how they respond to Foot Locker. *More info in next section
Fashion Forward Expressionists
–who wear sneakers for style.
Sneaker Mavens
–who wear sneakers for status.
Active Athletes
–who wear sneakers for stats.
Stripers.
Our stripers are the heartbeat of our organization. They are our competitive advantage. Their uniforms are our most distinctive asset. The passion they bring to every interaction is our most compelling attribute.
Selection.
We keep a world class sneaker collection in our stores. From leading global brands such as Nike, Jordan, Adidas, New Balance, and Puma, as well as new and emerging brands in the athletic and lifestyle space like Hoka, ON, and Crocs.
Culture.
Five decades of equity give us a strong place in culture. From Basketball to fashion to hip hop Foot Locker has a place to play and things to say.
Community.
No matter where we are we make sure to be a part of the community. Taking the lead from our local Stripers we refurbish courts, link up with local rappers and find ways to make memories with our customers.
Start With the Heart
Stripers are passionate about showing up and celebrating sneaker culture each day. They are enthusiastic and look for ways to make work fun and engaging.
Boost the Community
Stripers are connected to the communities they serve. They are proud to represent and lead the customer experience through their role and the community.
Embrace Our Agility
Stripers thrive in a fast-paced environment. They have the capability to easily learn, adopt, and engage the customer with new technology and product insights
Own Our Accountability
Stripers hold themselves to a high standard inside and outside of the store. They are results-driven, honest, and accepting of personal responsibility
It starts at our stores.
The physical places we have built allow us to build connections with our customers. There are three main types:
Core
A seamless and convenient shopping journey. These small format stores can be found in most malls across the US.
Power
These stores are built for the full family, offering a wide range of apparel and sneakers. They are found in slightly elevated areas.
Community
Flagship stores that offer the full suite of experiences to the community. We use activation spaces to engage local artists, coaches, and leaders.
It Certainly Doesn’t Stop At Them.
