Foot Locker Exclusives
Exclusives features the most sought-after sneaker drops Foot Locker has to offer so it needs that special edition treatment. Listed below are guidelines to follow when creating assets for Foot Locker Exclusives.
Exclusives Logos
The Exclusives logo set consists of two variations. The primary logo lockup includes the striper and the secondary horizontal lockup uses the word “Exclusive” only. The primary logo lockup is to be used for main visible applications such as digital badges and social icons. The secondary logo is to be used for subtle supplemental applications such as shoe hang tags and PDP badges.
Minimum Clear Space
The clear space around the logo should be X (where X is equal to the height of the box).
Exclusives Pattern
The Exclusives pattern turns the word “Exclusive” into a dynamic pattern. This pattern can be used as a subtle textural element for applications such as in-store packaging and signage.
Exclusives Shift Texture
The Exclusives Shift texture makes a statement and creates a sense of mystique. This reflective, iridescent texture adds a premium feel to Exclusives that can be paired with bold typography and graphics and is used to highlight those premium experiences and exclusive products. This texture should be used for Foot Locker Exclusives applications only.
Exclusives Badges and Icons
The Exclusives badges are used to reinforce the Foot Locker Exclusives brand in various placement. The primary logo lockup with the Striper is to be used for main visible applications such as digital badges and social icons and in-store posters. The secondary logo is to be used for subtle supplemental applications such as shoe hang tags and PDP badges. If space and legibility is limited, use the badge that employs the Striper icon only.
Exclusives In-Store Applications
Here are some examples of how the Foot Locker Exclusives brand comes to life in-store. Follow all brand guidelines above when designing for in-store applications.
Exclusives Digital Applications
Here are some examples of how the Foot Locker Exclusives brand comes to life in digital. Follow all brand guidelines above when designing for digital applications and consider legibility at all times.
Exclusives Shoe Hang Tag
The Exclusives shoe hang tag is a unique piece that distinguishes special releases from other products in-store. The hang tag is printed on a unique iridescent material that enhances its nature and stands out when placed against the product.
Hang Tag Specs
Please use the specifications below when creating and printing shoe hang tags for Foot Locker Exclusives.
Size: 1” x 2.5”
Core: Black styrene 40 mil
Laminate: Double sided rainbow film General Formulations 765 & print 1C/1C
Chain: Black ball chain is #3 size chain cut to 4” lengths.
