Typography
Typography brings clarity and personality to our messaging.
Typefaces
Foot Locker Typeface
This is our custom Foot Locker typeface. The letterforms are an extension of our Foot Locker logo.
The Foot Locker Typeface family comes in three styles that may be used individually, or in concert with each other.
Foot Locker FL Classic is the headlining font for all Foot Locker brands. It’s boldness is dynamic and feels bespoke to Foot Locker. The headlining font will primarily be in all caps.
Secondary Typeface
The body copy for FLX Rewards under Foot Locker’s banners will be Maven Pro Regular. Maven Pro Regular is a Google font which therefore allows for flexibility and universal downloads. It’s informative, legible yet still mimics some of the nuances from the Foot Locker SL forms. This font will be used in all caps as well as upper-lower case.
Font Hierarchy
Brand Type Stack
Here are some basic styles to consider when designing blocks of written content.
Digital Type Stack
The digital font hierarchy is deeper and more explicit due to the needs of our website and app.
