Icons and Patterns
Our icon and pattern system has been created from a distinct symbol derived from the 13 brand stripes, with specific hierarchy and usage for each.
Primary FLX Rewards Patterns
The FLX patterns are built from the letterforms of the logomark. It’s boosted, engaging and reflects movement. The patterns can be scaled large to stand out on touchpoints. Simultaneously it can be scaled down to create subtle movement.
Foot Locker Chevron Patterns
The FLX Rewards’ chevron pattern is inspired by the Foot Locker stripes. It’s energetic and continues to convey movement. This pattern should only be used with Foot Locker banners. It can be used with contrasting colors as well as tonal colors to act as texture.
Iconography
FLX Rewards’ iconography reflects the logomark and the Foot Locker stripes. The stripes have around 20px spacing in between. The icons should reflect the description and be only in one color.
Badges
The FLX Rewards’ badges reflects the energy of the identity. Each badge has bold, white type or an icon inside of a light magenta circle with a dark magenta outline. It is accompanied by the badge name on an arch that sits above it and is in the light magenta color. The colors of these badges should remain as is.
