Color
We are black and white and everything in between. Our Palette is a statement that is derived from the original classic Foot Locker black and white striped shirt. Through the years, our colors have evolved and added to this history, but Foot Locker will always wave the black and white striped flag.
Primary FLX Brand Colors
The FLX Rewards color palette champions the black and white colorway from The Heart of Sneakers while bringing in a singular color to identify as the FLX Rewards main color. This palette is simple, confident and energetic. It’s creative and can be applied across the banners.
LIGHT MAGENTA
RGB: 183 • 0 • 148
CMYK: 30 • 100 • 0 • 0
HEX: #B70094
BLACK
RGB: 0 • 0 • 0
CMYK: 100 • 100 • 100 • 100
HEX: #000000
WHITE
RGB: 255 • 255 • 255
CMYK: 0 • 0 • 0 • 0
HEX: #FFFFFF
DARK MAGENTA
RGB: 144 • 0 • 124
CMYK: 51 • 100 • 15 • 3
HEX: #90007C
How-To Use
There are two main use cases for the color palette — to provide contrast or to be used as a tonal background. Any of the colors overlaid on top of each other can be used as contrast except for the pairing of light and dark magenta. This pairing should mainly be used as a tonal background and should be avoided to use as copy or messaging.
Usage for Logo
Foot Locker Banners
For the logo, it is important provide contrast when applying color. Any of the colors overlaid on top of should contrast. Avoid using the light and dark magenta on top of each other for the logo as they are tonal.
