Foot Locker
Global Brand Guide

Audience

The consumers Foot Locker targets with brand messaging and activations

These people see footwear as an important part of their outfit, but not all of it. They primarily shop for style.

SOURCE: Merkury M1 Insights // AGE GROUP DEFINITIONS: Gen Z (18-24), Millenial (25-39), Gen X (40-54), Baby Boomers (55-75), Silent Generation (76+)

Their identity starts with their feet. They are always on top of the latest releases. They shop for status.

SOURCE: Merkury M1 Insights // AGE GROUP DEFINITIONS: Gen Z (18-24), Millenial (25-39), Gen X (40-54), Baby Boomers (55-75), Silent Generation (76+)

These folks get looks and function out of their sneakers. They shop for stats.

SOURCE: Merkury M1 Insights // AGE GROUP DEFINITIONS: Gen Z (18-24), Millenial (25-39), Gen X (40-54), Baby Boomers (55-75), Silent Generation (76+)